About Us

Founders - Carol & Joni
We met as college roommates in Maine, both became teachers and each raised our families skiing, surfing, kayaking, fishing, hiking and enjoying outdoor active lives.  Our belief that an active outdoor life is the best life for kids led us to the idea of creating practical & easy-to-wear clothing for children. Our mission to encourage little ones to go outside & find adventure inspires us to design fun durable, washable and adorable, outerwear for your littles!
Our products are ever expanding, so keep checking back to our website for more choices. We are currently adding a line of adult outwear found in the product category titled Grown-ups.  Check out our adult hats and a new signature sweater.
Not finding what you are looking for?  Reach out: [email protected]  We would love to create a custom order for you! 

Some of our best ideas happen at the beach!